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What Kerrang!, Metal Hammer and a handful of like-minded magazines continue to prove is that the mainstream media's coverage of real rock (as opposed to U2 and Coldplay, in case you harbour the delusion that such neutered twaddle qualifies on any level) and metal is of no great consequence to a vast audience that is going nowhere any time soon. You only have to look at the popularity of bands such as Iron Maiden, Metallica and Bon Jovi to see how the media consistently miss a trick, generally preferring to hype up the latest gaggle of indie, dance or pop no-marks, few of whom will ever boast the following or the record and ticket sales that many rock and metal bands generate year after year. Most UK magazines refuse to take hard rock and metal seriously, preferring to wheel out the same old Spinal Tap references and jokes about Ozzy Osbourne's bat-munching exploits rather than acknowledge the sheer diversity of heavy music and the remorseless passion of those who choose it as the soundtrack to their lives. Kerrang! and the magazines that follow in its footsteps exist to redress the balance and to give credit where it's due. For that alone, this anniversary is one worth celebrating.
Concur that the media does indeed consistently miss a trick....today's media plastered with insatiable appetite for celebrity gossip. What is missing today, is that people have forgotten how to live....preferring to peer into the lives of celebrities instead of getting out there and living their own lives. It is no coincidence that acts like AC/DC / Bon Jovi continue to be the top draw at the ticket office.
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