AC/DC - music to the ears of Ad agencies
SQUiERS, LLC & Current Motion's film AC/DC: 'Beyond the Thunder' takes a look at how Ad agencies utilize AC/DC's iconic music to give brands their :30 spots even bigger balls.
Nike, Target, Gap, Verizon Wireless and Nascar are among those who have chosen to use AC/DC's music to sell products and services with the help of some of AC/DC's most well-known rock anthems. The only question is: after seeing the ad, do people dash out to buy the advertised items, or do they head to their nearest record store to buy one of AC/DC's albums?
Whether you are interested or even somewhat bemused as a fan as to which Ad the next AC/DC tune will crop up on, there is most definitely a science and logic when it comes to such popular household brand-names choosing AC/DC to help stoke sales and raise brand awareness. Factor in the longevity, familiarity, popularity and instant recognition of AC/DC's music and you have a recipe for success.
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